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Spin Master and Universal are developing a Jurassic World toy collection for preschoolers, planned for release at major retailers in 2028. The agreement covers markets worldwide except China and Japan; product designs, prices and a more specific launch date have not been announced.
Spin Master and Universal are developing a new line of Jurassic World toys for children ages 2 to 5, with products planned for major retailers in 2028. The licensing agreement covers markets worldwide except China and Japan, extending the companies’ partnership into toys aimed specifically at preschool-age fans.
The announced collection is described as a broad range of products intended to encourage young children to explore dinosaurs and the Jurassic World franchise. Spin Master says the toys will combine dinosaur-focused action play with humor and open-ended discovery. The companies have not disclosed individual products, prices, packaging details or how many items will be in the range.
Doug Wadleigh, Spin Master’s president of toys, said the preschool collection is designed to let the youngest fans experience dinosaurs in an age-targeted way. He described the planned play as expressive and approachable. Those descriptions are the company’s stated aims; no product demonstrations or independent assessments of the toys were included in the announcement.
The toys are slated to arrive at major retailers in 2028. The announcement does not give a specific release date or identify retail partners. The territorial scope excludes China and Japan, though it does not list the specific countries where the collection will be sold.
A Preschool Audience for Jurassic World
The announcement brings the Jurassic World brand into a toy range specifically planned for children ages 2 to 5. That age focus matters to families and retailers because the collection is being positioned for younger children, rather than as a general toy line for fans of all ages. The company says the products will use play patterns suited to that audience, though the announcement does not explain the features or safety specifications of individual toys.
For Spin Master, the deal adds a new planned collection to an existing relationship with Universal and follows the performance of the company’s Jurassic World Primal Hatch T. rex. According to the source report, that toy received the overall 2026 Toy of the Year award. The award provides context for Spin Master’s continued work with the franchise, but does not establish how the preschool range will sell or how children will respond to it.
The 2028 timing also means the announcement is an early licensing and product-development update, rather than news of toys available to buy now. Retailers and consumers will need further information to compare products or plan purchases.
Spin Master’s Existing Franchise Partnership
The preschool collection is the latest addition to a long-standing licensing partnership between Spin Master and Universal. The source report names other brands associated with that relationship, including Gabby’s Dollhouse, How to Train Your Dragon, Wicked: For Good, Super Mario Galaxy and Universal Monsters. The new Jurassic World range adds a preschool-focused collection to that wider portfolio.
Spin Master has also made Jurassic World toys before. The source report says its Primal Hatch T. rex won the overall Toy of the Year award at the 2026 TOTY Awards. The newly announced collection is a separate planned range aimed at younger children; the announcement does not say whether it will include Primal Hatch toys or build on that product’s design.
““A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that’s built just for them.””
— Doug Wadleigh, Spin Master’s president of toys
Product Details Await Further Announcements
The companies have not identified the toys, their prices, the number of products or a more precise release schedule. It is also unclear which retailers will carry the range, which countries outside China and Japan are included, and whether products will launch across all covered markets at the same time. The announcement gives no product images or specifications, so details such as materials, features and packaging remain unknown.
Spin Master’s description of the collection reflects the company’s plans, not independent findings about how the toys perform or how children will respond. The source report provides no sales forecast or information on consumer demand.
Retail Launch Planned for 2028
The stated next milestone is the collection’s planned arrival at major retailers in 2028. Spin Master has not provided a launch month or said when product names, prices or retailer listings will be released. Further company announcements would be needed to confirm those details and clarify availability across the licensed markets.
For now, the development is a forward-looking product announcement. Families will have to wait for product information before deciding which items, if any, suit a particular child. The source report directs readers to Spin Master’s website for further information, but does not specify a date for the next update.
Key Questions
When will the Jurassic World preschool toys be released?
Spin Master and Universal plan to launch the collection at major retailers in 2028. They have not announced a specific date.
What ages is the collection for?
The announced range is designed for children ages 2 to 5. Individual product details and age labels have not been released.
Where will the toys be sold?
The licensing agreement covers markets worldwide, excluding China and Japan. Specific countries and retail partners have not been listed.
What products are included in the collection?
The companies have described a broad range of Jurassic World toys but have not announced product names, prices, features or the number of items.
Source: rss
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