Mattel Teams Up With Serena Williams For New Barbie Doll

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Mattel has released a $45 Barbie Signature doll of Serena Williams, styled after her appearance at the 2005 Australian Open. The company says a Barbie Dream Gap Project donation will support Mrs. Rina’s House of Blessings, a nonprofit serving children and families in Martin County, Florida.

Mattel has released a Barbie Signature doll celebrating tennis champion and entrepreneur Serena Williams, recreating the green-and-white outfit she wore at the 2005 Australian Open. The $45 collectible is being sold online through major retailers and in stores at Target, according to a report by The Toy Book citing Mattel.

The doll’s outfit includes a green cutout top and white skirt, along with a matching sweatband, socks and sneakers. It comes with a racket, ball and display stand, allowing collectors to display it or pose it. Mattel says the design refers to Williams’ 2005 Australian Open campaign, when she won her seventh Grand Slam singles title.

Mattel is also linking the release to a charitable contribution. The company says a donation through its Barbie Dream Gap Project will go to Mrs. Rina’s House of Blessings, a nonprofit that supports programs for children and families in Martin County, Florida. The supplied report does not specify the donation amount or the programs the contribution will fund.

Williams said the doll’s meaning goes beyond the on-court look, describing it as a chance for girls to imagine a wide range of futures. The release places her in Mattel’s Team Barbie, a lineup the company describes as honoring athletes and role models. The Toy Book reported that the doll was arriving around International Day of the Girl, but did not provide an exact launch date.

A Champion’s Story in Doll Form

The release turns a specific moment in Williams’ career into a collectible representation of her sporting legacy. For fans, the outfit and accessories connect the doll to her 2005 Australian Open win rather than presenting a generic tennis figure. Mattel’s positioning also emphasizes Williams’ work beyond sport, describing her as an entrepreneur and role model.

The charitable element gives the launch a further connection to children and families: Mattel says the Dream Gap Project donation will support a nonprofit Williams cares about. The company has not disclosed the contribution’s size, so its scale cannot be assessed from the available information. The announcement nonetheless pairs a retail product with a stated community-support initiative.

Williams’ Earlier Barbie Collaboration

This is Williams’ second collaboration with Barbie, according to The Toy Book. Earlier in the year, Mattel introduced a one-of-a-kind Williams Role Model doll as part of its International Women’s Day campaign. The newly announced Barbie Signature product is a separate collectible release, with a specific outfit drawn from Williams’ tennis career and a stated retail price of $45.

The historical reference is the 2005 Australian Open, where Williams won her seventh Grand Slam singles title. The source report identifies the match-era look as the basis for the doll but does not give further details about the particular match or explain why Mattel selected that appearance beyond its connection to a major victory.

“The doll honors Williams’ impact on and off the court.”

— Mattel, as reported by The Toy Book

Price, Donation and Release Details

The source report lists a $45 price and says the doll is available online at major retailers and in stores at Target, but it does not name every seller, provide a product link, or give a precise release date. Availability may vary by retailer; the supplied material does not confirm inventory levels.

Mattel has not stated the donation amount for Mrs. Rina’s House of Blessings or provided a breakdown of how the funds will be used. The report also does not say how many dolls will be produced or whether the item will be restocked. Those details remain unconfirmed in the available source material.

Retail Availability and Charity Support

Readers interested in buying the doll can check major online retailers and Target stores, the sales channels identified in The Toy Book’s report. Mattel’s Mattel Creations site is listed as a place to learn more. The source does not set out a future event or additional product announcements tied to the release.

Further information from Mattel could clarify the exact launch timing, stock levels and charitable contribution. Until the company provides those figures, the confirmed details are the $45 listed price, the Australian Open-inspired design, and the planned support for Mrs. Rina’s House of Blessings through the Barbie Dream Gap Project.

Key Questions

How much does the Serena Williams Barbie cost?

The source report lists the Barbie Signature doll at $45. It does not provide details about taxes, shipping or possible retailer price differences.

What is the doll based on?

Its green-and-white outfit recreates the look Williams wore at the 2005 Australian Open, where she won her seventh Grand Slam singles title.

Where can shoppers find the doll?

The Toy Book reports that it is available online through major retailers and in stores at Target. Availability at individual retailers may vary.

Does the release support a nonprofit?

Mattel says a donation through the Barbie Dream Gap Project will support Mrs. Rina’s House of Blessings, which runs programs for children and families in Martin County, Florida. The donation amount was not provided.

Is this Williams’ first Barbie collaboration?

No. The report says this is her second collaboration with Barbie, following a one-of-a-kind Role Model doll introduced earlier in the year for the brand’s International Women’s Day campaign.

Source: rss