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Target has published Bullseye’s Top Toys List for the 2026 holiday season, a merchant-selected collection of 50 toys priced from $4.99. More than half are Target exclusives, and the retailer’s Holiday Kids Catalog, with nearly 500 items and interactive features, is available through Target.com and the Target app.
Target has released Bullseye’s Top Toys List for the 2026 holiday season, naming 50 toys selected by its merchants and priced from $4.99. More than half of the picks are exclusive to Target, and families can browse the list through the retailer’s expanded digital Holiday Kids Catalog, which includes nearly 500 items.
The retailer organized the 50 selections around 10 play trends, including imaginative play, sensory toys, building and STEM-inspired activities, gaming, characters, role play, fashion and beauty, vehicles, and family play. Products named in the announcement include Mattel’s Barbie DreamHouse, a Fisher-Price Little People playset, Nintendo Switch 2, PAW Patrol and Hot Wheels sets, and toys from Target-owned brand Gigglescape. The list spans a range of ages and interests; individual products have their own age guidance.
Target says the assortment includes brands such as LEGO, Barbie, Disney and Nintendo, as well as Target-owned and exclusive products. Named exclusives include Spin Master’s Hatchimals Hello Kitty Bloomables, a LEGO Star Wars Up-Scaled Darth Vader Minifigure, Moose Toys’ Little Live Pets My Really Real Puppy, FAO Schwarz makeup sets, and Target-themed role-play toys. The source material lists the lowest starting price but does not give prices for every item in the 50-toy selection.
The Holiday Kids Catalog is available on Target.com and in the Target app. Target says it contains nearly 500 products, with interactive content, video reviews and toy demonstrations. During the holiday season, the retailer also plans to feature toys online and in stores in displays arranged by age, interest and play style. Target says more than one-fifth of its overall toy assortment is exclusive and that it offers over 1,000 toys priced under $10.
How Target Is Shaping Toy Discovery
The announcement combines a seasonal product edit with tools for browsing and shopping. The 50-item list gives shoppers a shorter set of merchant-selected ideas, while the much larger catalog offers additional products and videos. Target’s emphasis on exclusives also means some named options are sold through the retailer as exclusive items, according to the announcement.
For families comparing gifts across budgets and interests, the stated $4.99 starting price and Target’s claim of more than 1,000 toys under $10 provide broad price context. Those figures do not establish that every top-list pick is low-priced, however; shoppers will need to check each item’s current price and availability.
One listed item also connects holiday purchasing with a charitable contribution. Target says it will donate $3 per Gigglescape St. Jude bear purchased in stores or online during the stated period. The company’s announcement does not provide a maximum donation amount or other terms beyond the dates and per-bear amount.
Target exclusive holiday toys 2026
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Inside the 2026 Toy List
Bullseye’s Top Toys is Target’s curated holiday list, with this year’s selections divided among themes such as “A world of make-believe,” “Squish, stretch, and surprise,” “Make, build and discover,” and “Hugs that help.” The mix described by Target ranges from building toys and playsets to collectible products, fashion and beauty items, gaming, and character-led toys.
Examples in the source material include RMS Mystery Squishy Dumplings, priced at $4.99; Just Play’s 18-inch Sesame Street Tickle Me Elmo Giggle Max; Moose Toys’ Gui Gui Mega Slim Haul; and Jazwares’ Pokémon Pikachu Puppetronic By RealFx. Product details supplied for individual toys include age guidance for some, such as 6+ for Gui Gui Mega Slim Haul and 8+ for the Pikachu puppet. Those examples illustrate the variety in the list, but the provided material does not give a complete item-by-item price and age breakdown for all 50 picks.
““Guests tell us they count on Target to make holiday shopping fun, easy, and full of discovery, especially when it comes to finding the toys kids can’t wait to unwrap.””
— Cassandra Jones, Target senior vice president, Fun101
LEGO Star Wars Darth Vader minifigure
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Prices, Stock and Donation Terms
The announcement does not provide complete prices, age guidance or availability details for all 50 selections. Inventory and prices can change, and the supplied material does not say how long individual products will remain available. The list’s $4.99 starting price should not be read as the price of every featured toy.
Target has not stated a total donation cap for the St. Jude bear offer in the source material. It says the donation is $3 per bear purchased from Nov. 1, 2026, through Jan. 2, 2027, in stores or online; other eligibility or program terms are not specified there.
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Holiday Shopping Rolls Out
The list and digital catalog are available now through Target.com and the Target app, according to the announcement. Target says it will also arrange toy displays online and in stores by age, interest and play style during the holiday season. The company has not provided a more detailed rollout calendar in the supplied material.
The St. Jude bear donation offer is scheduled to begin Nov. 1, 2026, and run through Jan. 2, 2027. Shoppers can check Target’s listing for current product prices, age guidance and stock before buying.
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Key Questions
What is Bullseye’s Top Toys List?
It is Target’s 50-toy selection for the 2026 holiday season, chosen by the retailer’s merchants. Target says the featured toys start at $4.99.
Are the toys exclusive to Target?
More than half of the toys on the list are Target exclusives, according to the retailer. The list also includes products from other toy brands.
Where can shoppers find the list and catalog?
Target says both are available through Target.com and the Target app. The Holiday Kids Catalog contains nearly 500 items and includes interactive content, video reviews and demonstrations.
When does the St. Jude bear donation offer run?
Target says it will donate $3 per Gigglescape St. Jude bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027.
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