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Hasbro and Event Network plan to open Candy Land NYC this November at 1335 Avenue of the Americas, next to the New York Hilton Midtown. The life-size, game-inspired experience will include themed areas, treats and merchandise; ticket prices, hours and an exact opening date were not provided in the announcement.
Hasbro and Event Network plan to open Candy Land NYC, a life-size, game-inspired experience, this November at 1335 Avenue of the Americas, next to the New York Hilton Midtown. The attraction is intended to let visitors follow a route through lands based on the board game, with treats and themed merchandise available along the way.
The planned experience turns visitors into player tokens on a walk-through version of the Candy Land board. According to the announcement reported by The Toy Book, the route will pass through five game-inspired areas: the Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, before reaching the Candy Castle finish line.
Organizers say visitors will be able to find sweet treats during the experience and shop for Candy Land-themed merchandise. The announcement describes themed environments including mountain landscapes and glittering lights in the Chocolate Caves, but does not provide a floor plan, visit duration or details about the treats and products on offer.
The project is being developed by Hasbro and Event Network. Event Network CEO Larry Gilbert characterized it as the first Candy Land store in the United States. The announcement presents the attraction as an immersive experience, but further operational details, including tickets and opening hours, were not included in the report.
A Board Game Becomes a Walk-Through
The announcement brings a familiar tabletop game into a physical visitor experience in a heavily visited part of Manhattan. For families and longtime fans, the planned route offers a way to encounter the game’s settings outside the board, while the treats and merchandise add retail elements to the visit.
The development also gives Hasbro another way to present one of its established properties through an in-person attraction. Event Network describes the project as a destination for both existing fans and new audiences. That is the company’s stated aim; the announcement contains no visitor forecasts, sales estimates or other data showing how popular the experience may be.
For people considering a holiday-season outing, the timing and Midtown location may make the attraction relevant to trip planning. However, without confirmed hours, ticket prices or a precise opening day, visitors cannot yet assess the cost or fit a visit into a particular schedule.
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Candy Land’s Real-World Route
Candy Land is a Hasbro board game whose play centers on moving along a colorful route through themed locations toward a castle. The announced New York experience takes those settings as its organizing structure, naming familiar-sounding stops such as the Lollipop Forest and Ice Cream Beach.
The project is a partnership between Hasbro and Event Network, which the report identifies as the experience’s developer. The Toy Book’s report gives the planned address as 1335 Avenue of the Americas, beside the New York Hilton Midtown, and says the attraction is expected to open in November. It does not specify an exact date or year, so the timing should be read as the announcement’s stated plan rather than a confirmed day for entry.
Gilbert called the project the first Candy Land store in the United States. That description comes from the Event Network CEO, as quoted in the announcement; the source does not provide additional information defining what counts as a Candy Land store or comparing it with other past experiences.
““At Hasbro, we’re always looking for new ways for fans to experience the brands they love, and Candy Land NYC is a great example of what that can look like.””
— Matt Proulx, Hasbro senior vice president of global experiences, partnerships and music
Opening Details Still Pending
The report says the attraction is set to open in November, but does not give the year or an exact opening date. It also does not state ticket prices, booking arrangements, hours, capacity or whether visitors will need timed entry. Those details are needed before guests can make firm plans.
The announcement does not explain whether treats are included in admission or sold separately, what merchandise will be stocked, how long a visit is expected to take, or whether any areas have age, accessibility or other entry requirements. It also provides no information about the attraction’s planned closing date or whether the experience is seasonal or intended to operate longer term.
Descriptions of the experience and its appeal come from the companies involved. The source reports the planned themed areas and commercial offerings, but does not include independent reviews, visitor figures or evidence that the attraction has opened. The details should be treated as plans until organizers provide confirmation and operational information.
Watch for Dates and Ticketing
Hasbro and Event Network have directed people seeking more information to visitcandylandstores.com. Visitors interested in going should check the site for an exact opening date, ticket availability, prices, hours and any booking instructions before traveling to the Midtown address.
The next useful update from the organizers would clarify how entry will work and whether treats or merchandise are part of admission or optional purchases. Until then, the confirmed announcement is limited to the partnership, the planned location, the November timing and the described game-inspired route.
Key Questions
Where is Candy Land NYC planned to open?
The announcement gives the address as 1335 Avenue of the Americas, next to the New York Hilton Midtown in Manhattan.
When will the experience open?
The report says it is planned to open in November, but does not specify the year or an exact date.
What will visitors see inside?
The planned route includes the Candied Apple Orchard, Gummy Mountains, Chocolate Caves, Lollipop Forest and Ice Cream Beach, ending at the Candy Castle. Organizers also say treats and themed merchandise will be available.
How much are tickets, and do visitors need reservations?
The source does not provide ticket prices or booking details. Check the official site, visitcandylandstores.com, for updates before making plans.
Is Candy Land NYC confirmed to be open now?
No opening confirmation is included in the source. It describes the experience as planned to open in November; an exact date and current operating status are not stated.
Source: toybook.com
